INSPIRATIONAL CONTENT EQUALS CUSTOMER INVESTMENT
This recipe video is one episode out of a series of 12 that were produced for Milbrandt Vineyards to go along with the winery’s monthly e-blast campaign (a year’s worth of content shot over a weekend!). ViddyTree conceptualized and came up with the show “Pair This”, appropriately named after the show’s talented husband/wife team Butch and Lisa Milbrandt and their knack for pairing wines with easy and delicious recipes.
Each episode is embedded in customer mailing list e-blasts to garner more sales of the wines featured in each video. Giving the audience a recipe to follow in addition to Lisa’s decorating tips, gives followers more than just a sales pitch- they are given genuine inspirational content they can incorporate into their daily lives.