With an extensive background in journalism and television reporting (CBS, E!, PBS), Stacy Bellew is well-versed in the evolution of storytelling through digital PR, editorial placement, social media, and video production.
In addition to developing originally-branded video content, she’s helped garner 90-plus scores and editorial placement for brand’s like Milbrandt Vineyards, Ryan Patrick Vineyards, Donelan Family Wines, and Pali Wine Co.
With over 16 years of experience in public relations and multi-media strategies, she’s become a trailblazer in what’s now termed “Lifestyle Content” in the industry. Stacy has conceptualized and directed over a dozen originally-branded video series for top brands like Milbrandt Vineyards, Pali Wine Co., thinkThin Protein Bars, and was even nominated for an Area Emmy for “The Future of LA” produced for Congressman Tony Cardenas and the Los Angeles City Council.
As ViddyTree’s Director of Creative, Stacy finds the authentic spirit and talents behind a brand/winery and develops original content capturing that brand’s voice.
With a quantifiable approach to audience engagement and conversions, she focuses on directing and intertwining a story that meets goals, not arbitrary views.
Managing PR and social media strategies for both political campaigns and national brands, she’s found a sweet spot in the wine industry where “there seems to be a real need for targeted PR approaches with ROI and not just PR for PR’s sake.”
Hobbies: cooking Tex-Mex (lone-star born and raised), watching indie films, watching my fiancé cook “real food”, adding 80s synth post-punk bands to her Spotify list.