As one of a dozen episodes, this five-minute “Pair This” video recipe was useful in garnering more online sales during Milbrandt Vineyard’s special “Brother’s Blend” Halloween promotion.

Working with Milbrandt’s marketing team, each episode was produced ahead of time with seasonal promotions in mind. Embedding a new episode in monthly e-blasts helped the winery with wine club membership retention and increased online sales.

About a dozen cases of Brother’s Blend was sold within the first 24 hours of releasing the video to the winery’s mailing lists!