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AUTHENTIC ENVIRONMENTS! — ViddyTree and FixCarNow
This is another great example of using the genuine personalities behind a business (not actors).
ViddyTree created more of an authentic, laid-back “interview” type environment with the FixCarNow owners. Their genuine “unscripted” nature in the videos helped develop a “trust factor” with potential customers.
In addition, using real customer testimonies helped build a loyal customer base. The videos were also used in the company’s SEO and Yelp review strategies.