This is another episode of the originally branded series “Pair This”, conceptualized and produced by ViddyTree. A total of six episodes were shot in an efficient and cost-effective one-day shoot for Milbrandt Vineyards.

This allowed us to create six months worth of content (one episode per month for social media and e-blast strategies). We worked with Milbrandt’s marketing team on understanding the wine release schedule and creating the episodes around those specific vintages/varietals.

We then developed a launch schedule that included special wine promotions for each video.